What would you do with the freedom to choose?

Last week we discussed how hairstylists told us their NUMBER ONE priority is having choices concerning their clients. Turns out, this may be a key factor in advancing in the hair profession. We know growing a hairstyling business can feel inaccessible at times.  

Career Dilemma

Polly works at a local chain haircutting store. Polly earns an hourly wage plus tips. She waits for her turn in the queue and accepts whoever comes in the door, whether it’s men, women, children, the elderly, or anyone. Regardless of what Polly enjoys and prefers to do, she cuts their hair.  

Now, you can already hear the traditionalists saying "Well, that's exactly what working means, it means you show up and perform whether you want to or not” but we've already addressed the new generation puts emphasis on job satisfaction, and we believe that trend is here to stay, like it or not. The brands that accept and adapt to giving employees what they desire are the ones that will flourish in this economy.   

Here’s the important question. How is Polly supposed to advance in her haircutting career?  

The current answer is that Polly has to build her career piece by piece. She hopes to get hired at a salon in her best interest. She will spend all her time looking for educational resources on the various aspects of the hairstyling business with little help. So how does The Clipt App help stylists, like Polly, grow their careers?  

The power to choose how you build your career.  

The truth is when you are growing your hairstyling business there are several paths you can take. Some variables will always be standard, such as growing a client base and understanding costs. Your interests and talents will lend themselves to other business opportunities.  

At Clipt, we are giving stylists choices, and one is the ability to alter or tailor your services to your unique self. If you are on social media, you know that the people who niche-down are the most successful.  As the saying goes, the riches are in the niches; meaning you focus on your strengths and expand your comfort zone as you gain experience. 

When a stylist chooses to niche down, into, let's say special needs, then they devote all their time, resources, and energy into becoming the expert there. And I don't know about you, but if I have a child with special needs I'll pay tenfold to have an expert be the one to provide the haircut and ensure the smoothest outcome.   

Another pathway for giving stylists the freedom to choose is in building a brand. Building a brand is extremely important as one grows in their professional career and wants to serve clients with similar tastes and interests. In fact, finding a common interest is one of the biggest principles in sales. Our platform serves stylists so they can "sell" their services more effectively than ever before.   

The Clipt platform doesn’t just provide a venue for professional growth but also seeks to guide hairstylists in education. We’ll be releasing tips, tricks, best practices, and life hacks to improve your social media presence, best return on your investment for advertising, even some of the less fun stuff like paying less in taxes (legally). 

It's all about OPPORTUNITY and seizing your opportunity to build your brand and express your style on your terms.   

The whole goal of the platform is to provide stylists with the career they want. If a stylist wants a side gig to make extra cash for family vacations, then GREAT! If a stylist wants to build a brand, explode their career, or even open their own salon one day, then AWESOME! We want to see you grow, in whatever way that means for you.  

Are you ready for more opportunities? Join us at Clipt! Together we’ll revolutionize the way the industry does hair.